I learned there are so many more ways to effectively communicate to your audience besides simply reading off of bulleted lists, slides filled with text, and showing complicated charts and graphs that many listeners will simply disregard. Tailoring your presentation to your audience’s preferred communication style, and making them the hero by the end of it will help you convey your “ask” in a way that satisfies not only their needs, but also those of your agency, and in turn, the users of your transportation network.